IDEA logo is made of 3 parts.
1. The container
2. The motion
3. The dots
The green dots represent islands dispersed just like Maldives. The motion are the
lines which represent the sea, also it shows the oldest mode of navigation for Maldivians
and the reason why it’s organized smoothly is because we are considered
as the mater of the ocean. Motion are connected to the ring just to show the islands
are protected and not fragile.
The container is the outer ring which represents IDEA protecting and nurturing the
The text forms strong bold and vibrancy because it has to let the logo mark stand
out when placed side by side.
Brand Strategy Branding